Free teardown

Answer engine optimization for B2B SaaS · fintech · cybersecurity

Your buyers stopped searching. They ask AI.

ChatGPT gives them three names. If yours isn’t one of them, you don’t exist.
We measure how often you’re named, then move the number.

Get my free 150-prompt teardownSee how it works

150 buyer prompts · 3 engines · results on a call in 48 hours

Answer footprintCRM · 17 buying prompts × 6 engines × 4 runs
Nuvesk alternatives with better pipeline reporting
what are the best CRM platforms for managing enterprise deals with long sales cycles
best CRM platforms for a 60-person company
CRM platforms that include SSO and SCIM on the base plan
best CRM platforms for a company with 40 employees
what to use instead of Orvella at a healthtech company
CRM platforms with a native data warehouse integration
Cindro vs Nuvesk for a 2500-person company
Cindro vs Nuvesk for a 350-person company
Orvella alternatives with better pipeline reporting
HIPAA-ready CRM platforms for a healthtech company
CRM platforms with SOC 2 Type II reports
best CRM platforms for a company with 80 employees
which CRM platforms do IT managers recommend for a team of 15
CRM platforms for managing enterprise deals with long sales cycles
CRM platforms with an open API and webhooks
best CRM platforms for a 500-person company
312/ 408

answers name Cindro (76%), and 0 of them cite its own page.

Real answers from the AEO Index

01 The shift

Google gave your buyer ten links.AI gives them three names.Everyone else is invisible.

The engines pick those names from what the web says about you: comparison articles, press, reviews. That’s where the answer gets written, so that’s where we work.

02 How it works

Answer Engineering.

We run 150 to 600 real buyer prompts through six AI engines, every week. You see how often you get named, and who gets named instead.

  • ChatGPT
  • Google AI Mode
  • Perplexity
  • Copilot
  • Claude
  • Grok
  1. 01 Measure · Days 1–14

    Count who gets named.

    We find the prompts your buyers type and see who the engines recommend. Your baseline lands in 14 days.

    One prompt, six enginesRun of Sep 27

    best CRM platforms for a 60-person company

    • ChatGPTDarvexCindroTavlin
    • Google AI ModeQuorvinZandryCindroBrannix
    • PerplexityCindroSorvioHestlyZandry
    • CopilotCindroNuvesk
    • ClaudeNuveskCindroTelvra
    • GrokDarvexCindro
    6/6

    engines name Cindro. Nine other brands share the slots that are left.

    CRM prompt from the AEO Index
  2. 02 Engineer · From day 14

    Get into the sources.

    We place you in the sources engines already trust: comparison articles, press, reviews, digital PR. Then we make your own pages easy to quote.

    What gets a company named64 free teardowns

    A review-site profile

    With21%
    Without10%

    A site AI crawlers can read

    Readable16%
    Unreadable7%
    2.1×

    Companies with a review-site profile are named in 21% of answers. Companies without one, 10%.

    Median share of answers naming the company. See the teardown data
  3. 03 Compound · Every week

    Measure again.

    What works, we double. What doesn’t, we cut. You get one number a week and the reason it moved.

    Bands, not linesCRM · 17 prompts × 6 engines per run
    +8pts

    Lumbrel went from 17% to 25% of answers in four runs. Cindro held the lead at 78%.

    Line: all engines. Band: lowest to highest engine on that run. The AEO Index
03 Proof

Don’t take our word for it.

20 marketing leaders on what changed.

  • “We thought we had an SEO problem. We had an AI problem. Six weeks in, ChatGPT names us on the prompts our buyers actually type.” Megan Caldwell, VP Marketing, Brightlane
  • “The teardown was uncomfortable. Our biggest competitor showed up in 61 answers. We showed up in 9. That number moved the whole exec team.” Marcus Bell, Head of Growth, Corvo Pay
  • “No dashboards to babysit. Just one number a week and the reason it moved.” Priya Raman, Director of Demand Gen, Halcyon Security
  • “Three demos last month started with “ChatGPT recommended you.” That had never happened before.” Tyler Brooks, Founder & CEO, Fieldwork CRM
  • “They told us what not to do. That saved us a quarter of content nobody would have cited.” Elena Vasquez, CMO, Ledgerline
  • “Every claim came with the prompt, the engine and the date. My CFO stopped asking whether AI traffic was real.” David Kim, VP Growth, Sentrel
  • “Our homepage was blank to AI crawlers. One fix and Perplexity started quoting our docs within a month.” Rachel Goldberg, Head of Content, Quillstack
  • “I've hired agencies that sold activity. These guys sold a number, then moved it.” Jamal Washington, Chief Revenue Officer, Oakvale Payroll
  • “The comparison-article placements did more in eight weeks than a year of blog posts.” Sarah Mitchell, Marketing Director, Parcelry
  • “Simple, honest, fast. They even told us one engine wasn't worth chasing for our category.” Kevin O’Connor, Co-founder, Stackhaven
  • “We went from never mentioned to the second name Gemini gives for our category. Our board noticed before I told them.” Aisha Thompson, VP Brand, Vantor Cloud
  • “The free teardown was better than the paid audit we bought last year.” Luis Hernandez, Growth Lead, Lumen Treasury
  • “They work where the answer is made, not where the link is. That's the whole difference.” Jennifer Park, SEO Lead, Tallow Analytics
  • “In security, trust is the product. Now the AI answers trust us too.” Brian Foster, VP Marketing, Gridmark Security
  • “Clear weekly ledger, zero fluff. I forward it to the CEO unedited.” Natalie Reyes, Head of Marketing, Cobalt Ledger
  • “We stopped guessing which prompts mattered. They showed us the 30 that decide our deals.” Chris Nguyen, Director of Growth, Waypoint HR
  • “I've been in marketing for 25 years. This is the first channel shift where someone handed me a real measurement on day one.” Lauren Hayes, CMO, Pinecrest Payments
  • “They turned us down first. Told us to fix our reviews before paying them. We came back three months later and it worked.” Andre Coleman, Founder, Signalroom
  • “Our product pages now get quoted word for word in Claude and Copilot answers. That's the new shelf space.” Emily Chen, Product Marketing Lead, Mosaic Data
  • “Pipeline from AI-sourced deals is now its own line in our board deck.” Ryan Patel, VP Demand Gen, Keystone Vault
04 Case studies

Named in the answer. Then in the pipeline.

12 founder-led companies. The quotes are theirs. The screenshots are answers that name them.

  • HOA management

    PayHOA

    31 qualified leads and four closed deals in the first quarter

    “We went in with real reservations about committing budget to a channel we couldn't benchmark.”
    Read the case study: PayHOA

  • Physical therapy EMR

    SPRY

    27 demos from AI search in a month. #1 on Gemini.

    “I'll be candid, I pushed Bash's team hard on ROI in the first month.”
    Read the case study: SPRY

  • Solar installer software

    OpenSolar

    AI-search leads close at roughly three times the Meta rate

    “We were spending $8,000 a month on Meta with poor lead quality.”
    Read the case study: OpenSolar

  • Claims management

    Five Sigma

    19 qualified leads and two closed deals for the board

    “My concern was having nothing to show the board after 90 days.”
    Read the case study: Five Sigma

  • Veterinary practice management

    Digitail

    40 leads last quarter. #1 on Gemini.

    “We had worked with two agencies before and both under-delivered.”
    Read the case study: Digitail

  • Clinical trial management

    Medrio

    A ChatGPT-sourced deal closed in nine days

    “The leads arrive already informed.”
    Read the case study: Medrio

All 12 case studies

05 Start here

Find out what AI says about you. Before your board does.

We run 150 real buyer questions through ChatGPT, Gemini, and Perplexity, by hand. You get the results on a call within 48 hours.

Book my free teardownor email us
TEARDOWN № 15048 H
  • Real buyer prompts150
  • Engines, run by hand3
  • How often you get namedexact
  • Who gets named insteadper prompt
  • Your first fixyours to keep
TOTALFree

No pitch deck. The data is yours either way.

06 Questions

Fair questions.

All answers

What is answer engine optimization (AEO)?

Answer engine optimization (AEO) is the work of getting your brand named when buyers ask AI tools like ChatGPT, Gemini, and Perplexity what to buy. SEO earns a link on a results page. AEO earns a place in the answer itself.

Link to this answer

Isn’t this just SEO with a new invoice?

No. SEO gets you a link on a page of ten. AI gives your buyer three names and no page. We work on the answer itself: what ChatGPT, Gemini, and Perplexity say when someone asks who to buy from.

Link to this answer

How do you actually measure this?

We ask the engines the questions your buyers ask, every week, and count how often you’re named. Every prompt, every run, and every number is yours to see, engine by engine.

Link to this answer

AI traffic is still small. Why now?

The shortlist matters more than the traffic. A buyer who asks AI arrives with three names in mind, whether or not they clicked anything. And the brands named today collect the reviews and press that get them named tomorrow.

Link to this answer

How does this show up in revenue?

Three ways. We tag AI visitors in your analytics, ask new customers how they found you, and match AI-sourced deals against your CRM every quarter.

Link to this answer

Which AI engines do you track?

Six: ChatGPT, Google AI Mode, Perplexity, Copilot, Claude, and Grok. Each engine gets its own number, because one can name you every week while another never does. The free teardown covers ChatGPT, Gemini, and Perplexity.

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What do I get in the free teardown?

150 real buyer questions, run by hand through ChatGPT, Gemini, and Perplexity. You see how often you’re named, who gets named instead on each prompt, and the first fix we’d make. We walk you through it on a call within 48 hours.

Link to this answer

Would you actually turn a client down?

Yes. Under $1M in revenue, nothing published for AI to find, or a category nobody asks AI about. We’ll tell you on the first call.

Link to this answer