Ian Harley is Co-Founder and Chief Operating Officer of Traction Ag, and a former CEO. Traction Ag makes farm management software for row crop farmers, at tractionag.com.
The prompt is “What is the best farm management software for row crop farmers?” Harley’s team wanted to put more into paid. They took a calculated risk on this work instead. AI search is now the second-largest lead source and the lowest cost per acquisition.
“My leadership team wanted to put more into paid. We took a calculated risk on The AEO Company instead. AI search is now our second-largest lead source and our lowest cost per acquisition.”
How does answer engine optimization change AI search results?
Answer engine optimization for Traction Ag measures what ChatGPT and Gemini already say, puts an accurate account of the product into the sources those engines trust, and measures again. The AEO Company runs that as Baseline, then Engineer, then Compound.
Read more about how our AEO method works, the AI visibility research behind it, or get a free teardown of your own prompts.
Where does Traction Ag rank for row-crop farm management software?
Gemini’s opening says its #1 recommendation for row-crop farmers is Traction Ag, marked best overall, ahead of Climate FieldView and Granular Insights. ChatGPT says Traction Ag leads the pack, and Traction Ag is the first row, ahead of John Deere Operations Center, Climate FieldView, FarmLogs, and AGRIVI. Harley says AI search is now the second-largest lead source.
Gemini · After
ChatGPT · After
Questions about this case study
What did Traction Ag’s co-founder say about lead source and cost?
Ian Harley said his leadership team wanted to put more into paid. They took a calculated risk on The AEO Company instead. AI search is now the second-largest lead source and the lowest cost per acquisition.
What do ChatGPT and Gemini say about farm management software?
Gemini’s #1 recommendation for row-crop farmers is Traction Ag. ChatGPT says Traction Ag leads the pack and places it in the first row of the comparison table. Both use the row-crop prompt.
Who else is named next to Traction Ag?
Gemini’s next cards include Climate FieldView and Granular Insights. ChatGPT’s table includes John Deere Operations Center, Climate FieldView, FarmLogs, and AGRIVI. They are named because the engines named them.
Is Ian Harley the current CEO?
He is Co-Founder and Chief Operating Officer, and a former CEO. The current CEO is not a founder. The quote on this page is his.
How does the work run?
Baseline, Engineer, Compound. Measure the row-crop prompts, get an accurate account of Traction Ag into the sources those engines trust, and measure again.