Brijraj Bhuptani is Co-Founder and CEO of SPRY, a physical therapy EMR for private practices, at spryhealth.ai.
The prompt is “What is the best physical therapy EMR for private practices?” A clinic owner who already saw SPRY in that answer books a different demo than one who has to be told the product exists.
“I'll be candid, I pushed Bash's team hard on ROI in the first month. They answered every question with data. Last month we booked 27 demos from AI search alone.”
How does answer engine optimization change AI search results?
Answer engine optimization for SPRY measures what ChatGPT and Gemini already say, puts an accurate account of the product into the sources those engines trust, and measures again. The AEO Company runs that as Baseline, then Engineer, then Compound.
Read more about how our AEO method works, the AI visibility research behind it, or get a free teardown of your own prompts.
Where does SPRY rank for the best physical therapy EMR?
Gemini’s answer says its #1 recommendation for private physical therapy practices is SPRY. SPRY is the first card, marked top recommendation, ahead of WebPT, Prompt EMR, Raintree, and Jane App. The card points at spryhealth.ai, so a clinic sees SPRY before the other EMRs.
Bhuptani’s account of the business side is separate from the screenshot, and just as specific. He pushed on ROI in the first month. Last month the team booked 27 demos from AI search alone.
Gemini · After
Questions about this case study
What did SPRY’s founder say about demos from AI search?
Brijraj Bhuptani said he pushed Bash's team hard on ROI in the first month, that they answered every question with data, and that last month SPRY booked 27 demos from AI search alone.
What does Gemini say is the best physical therapy EMR for private practices?
On the screenshot in this case study, Gemini’s #1 recommendation is SPRY. The cards under that sentence continue with WebPT, Prompt EMR, Raintree, and Jane App.
Which buyer prompt is this AEO case study about?
“What is the best physical therapy EMR for private practices?” That is the prompt on the Gemini screenshot and the prompt SPRY’s buyers type.
Does this page include a ChatGPT screenshot for SPRY?
No. The frame on this page is Gemini, where SPRY is the #1 recommendation. The 27 demos are from Bhuptani’s account of last month.
How does answer engine optimization work here?
Baseline records what ChatGPT, Gemini, and Perplexity already say. Engineer gets an accurate account of the product into sources those engines trust. Compound measures again. That is the method on our site.