Andrew Birch is CEO and Co-founder of OpenSolar, solar installer software for sales and design, at opensolar.com.
The prompt installers type is “What is the best solar installer software for sales and design?” Birch’s note is about what happened to the pipeline, not about a single screenshot. Leads from AI search came in lower volume than Meta and closed at roughly three times the rate.
“We were spending $8,000 a month on Meta with poor lead quality. Leads from AI search are lower in volume but close at roughly three times the rate. We have since moved half of that paid budget.”
How does answer engine optimization change AI search results?
Answer engine optimization for OpenSolar measures what ChatGPT and Gemini already say, puts an accurate account of the product into the sources those engines trust, and measures again. The AEO Company runs that as Baseline, then Engineer, then Compound.
Read more about how our AEO method works, the AI visibility research behind it, or get a free teardown of your own prompts.
What changed in OpenSolar’s pipeline after AI search?
Andrew Birch said OpenSolar was spending $8,000 a month on Meta with poor lead quality. Leads from AI search are lower in volume but close at roughly three times the rate. OpenSolar has since moved half of that paid budget.
Questions about this case study
What did OpenSolar’s CEO say about AI-search leads?
Andrew Birch said the company was spending $8,000 a month on Meta with poor lead quality. Leads from AI search are lower in volume but close at roughly three times the rate, and OpenSolar has moved half of that paid budget.
What buyer prompt is this solar installer software story about?
“What is the best solar installer software for sales and design?” The result Birch reports is the close rate of leads from AI search, compared with the Meta leads the company was buying.
Did OpenSolar stop spending on Meta?
Birch said they moved half of that paid budget. He did not say the Meta account was shut off. The comparison he gave is close rate: AI-search leads close at roughly three times the rate, on lower volume.
Which AI engines does this page show for OpenSolar?
This page does not include an engine screenshot. The evidence is Birch’s account of lead quality, close rate, and the budget move.
How does The AEO Company do this work?
We measure the prompts buyers type, get an accurate account of the product into sources ChatGPT, Gemini, and Perplexity already trust, and measure again. The passes are Baseline, Engineer, and Compound.