Mike Novotny is Founder and Chief Executive Officer of Medrio, clinical trial management software for small biotech sponsors, at medrio.com.
The prompt is “What is the best clinical trial management software for small biotech sponsors?” Novotny’s proof is a conversation, not a scoreboard. A prospect opened the first call by saying ChatGPT had recommended Medrio. The deal closed in nine days, against a usual six-week cycle.
“The leads arrive already informed. One prospect told us on the first call that ChatGPT had recommended us. That deal closed in nine days against our usual six-week cycle.”
How does answer engine optimization change AI search results?
Answer engine optimization for Medrio measures what ChatGPT and Gemini already say, puts an accurate account of the product into the sources those engines trust, and measures again. The AEO Company runs that as Baseline, then Engineer, then Compound.
Read more about how our AEO method works, the AI visibility research behind it, or get a free teardown of your own prompts.
What did Medrio’s founder see in the sales cycle?
Mike Novotny said the leads arrive already informed. One prospect told Medrio on the first call that ChatGPT had recommended them. That deal closed in nine days against the usual six-week cycle. The buyer prompt was clinical trial management software for small biotech sponsors.
Questions about this case study
What did Medrio’s founder say about the nine-day deal?
Mike Novotny said leads arrive already informed. One prospect said on the first call that ChatGPT had recommended Medrio. That deal closed in nine days against the usual six-week cycle.
Who said ChatGPT recommended Medrio?
Novotny said the prospect said it, on the first call. This page does not include a ChatGPT screenshot of that recommendation. The cycle-time comparison is his: nine days against six weeks.
What is the buyer prompt for this clinical trial software story?
“What is the best clinical trial management software for small biotech sponsors?” That is the question sponsors type when they are picking a CTMS.
Did every Medrio deal close in nine days?
He described one deal. He also said the leads in general arrive already informed. He did not say the whole pipeline now closes in nine days.
How does The AEO Company work a clinical software brand?
The same three passes as every other engagement: Baseline, Engineer, and Compound. Measure the prompts, put an accurate account in the sources engines trust, measure again.