Kyle Sherman is Founder and CEO of Flowhub, cannabis compliance and seed-to-sale software for dispensaries, at flowhub.com.
The prompt is “What is the best cannabis compliance and seed-to-sale software for dispensaries?” Sherman’s result is a cost line. Cost per lead through the work is about a quarter of Meta, and a lead turns into a meeting considerably more often.
“Our cost per lead through The AEO Company's work is about a quarter of what we pay on Meta, and the lead-to-meeting rate is considerably higher.”
How does answer engine optimization change AI search results?
Answer engine optimization for Flowhub measures what ChatGPT and Gemini already say, puts an accurate account of the product into the sources those engines trust, and measures again. The AEO Company runs that as Baseline, then Engineer, then Compound.
Read more about how our AEO method works, the AI visibility research behind it, or get a free teardown of your own prompts.
How does Flowhub’s AI-search cost per lead compare with Meta?
Kyle Sherman said Flowhub’s cost per lead through The AEO Company's work is about a quarter of what the company pays on Meta. The lead-to-meeting rate is considerably higher. The buyer prompt is cannabis compliance and seed-to-sale software for dispensaries.
Questions about this case study
What did Flowhub’s founder say about cost per lead?
Kyle Sherman said cost per lead through The AEO Company's work is about a quarter of what Flowhub pays on Meta, and the lead-to-meeting rate is considerably higher.
What is the buyer prompt?
“What is the best cannabis compliance and seed-to-sale software for dispensaries?” That is the question this engagement is aimed at.
Did he publish an exact cost per lead?
He said about a quarter of the Meta cost, and that the lead-to-meeting rate is considerably higher. He did not give a dollar cost per lead or a meeting percentage.
Which engines are on this page?
This page does not include an engine screenshot. The comparison Sherman made is against Meta spend, which is the channel he already knew.
How does the work run?
Baseline, Engineer, Compound. Measure the dispensary prompts, put an accurate account of Flowhub where those engines look, and measure again.